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I had a business back in the UK selling all kinds of sports supplements (protein,creatine etc)when i come to move to Hanoi at the end of the month do you think there would be a call for me to start up this business in Hanoi...it would only be a small sideline operation if there is a market for it in Hanoi......what do you think?
When I still trained body-building, there was a company sold these products in Hanoi but it soon collapsed due to the lack of requirement. There isn't a market for it now in Hanoi, just medical food and some mixture of vitamin, protein, minerals... (i forgot the name) for people who have diabetes, just taken surgeries...
Hanoians need them *but make sure that you have good advertisement, good quality, various types of products and clear & reliable source.
If I were you, I'd take a look about requirement in Hanoi first. You don't want to sell your goods to foreigners in Hanoi only, do you? It's a big hit if Vietnamese buy your goods, too.
One of the biggest issues now in Vietname is: there's no office takes care of these kinds of products, no quality test, no specific law... Be aware of it.
There is certainly a market for this kind of products, but there is a Vietnamese company that imports from the US and sells to the different gyms around Hanoi (mainly Olympia). They get stuff from Optimum Nutrition (http://www.optimumnutrition.com/)including Whey protein, creatine, and amino acid tabs, among other products.
I find the stuff they sell pretty expensive - $40 for 900 grams of whey protein, but Optimum Nutrition is kinda expensive in general and coupled with shipping costs it's definitely not cheap. If you have stuff that is of the same quality (24 grams of protein for one serving of 31 grams) that sells for a cheaper price I'd definitely be interested.
You might need to ascertain how you can import this stuff cos it's still not clearly classified for customs purpose.